NEW “TAMPAKU MISO SOUP”
THE PERFECT PROTEIN BOOST

Hikari Miso Co., Ltd. announces the launch of “TAMPAKU Miso Soup” cup-style soup containing 10g of protein (tanpaku) per serving. Available from March 1, 2026, at supermarkets and other retail outlets throughout Japan, “TAMPAKU Miso Soup” is a convenient new option for boosting protein intake in the form of a familiar Japanese dish.  “TAMPAKU Miso Soup” will only be available in Japan.

■ PRODUCT DEVELOPMENT: WHY PROTEIN?

In recent years, growing interest in health and beauty has fueled steady expansion in the protein supplement market in Japan, following the protein boom of 2015 and the COVID-19 pandemic in 2020. The domestic market is projected to reach 309.6 billion Japanese yen in 2025, up 4.4% from 2024^※, underscoring renewed awareness of the importance of protein. Despite this, many people still fail to consume adequate protein in their daily diets. Breakfast, in particular, tends to be deficient due to time constraints, creating demand for quick and easy solutions. Believing that miso soup—a staple of Japanese mealtimes—offers a more natural and sustainable way to incorporate protein than drinks or supplements, Hikari Miso developed this product to meet that need.

※ source: Fuji Keizai, Protein Supplement Foods 2025: Changes in User Trends During the Stable Growth Phase).

■ “TAMPAKU MISO SOUP” FEATURES

Everyday miso soup with 10g of protein per serving

This product delivers 10g of protein through Japan’s everyday staple, miso soup, making it a convenient option for busy professionals, health‑conscious individuals, and seniors with smaller appetites.

A commitment to classic miso soup taste and satisfaction

Made by blending red and white miso and combining the flavor of umami-rich bonito dashi with the classic ingredients of wakame seaweed, fried tofu, and green onion, “TAMPAKU Miso Soup” is a protein supplement that also promises the soothing satisfaction of traditional miso soup. Formulated using porcine collagen peptides for extra body and aroma, the flavor of “TAMPAKU Miso Soup” will keep you coming back for more. 

Comes in a cup to enjoy anywhere, anytime

Simply pour on boiling water and savor your soup, handy for lunch at the office, or anytime during your busy day.

【PRODUCT SUMMARY】

---

Media Contact

HIKARI MISO Co., Ltd. Public Relations
info@hikarimiso.co.jp