NEW PACKAGING FOR “MAKANAI MISO SOUP”

Hikari Miso Co., Ltd is to introduce a new, revamped package design for its popular “Makanai Miso Soup^TM” range, featuring miso soup using fresh miso sachet, of fresh-paste miso soups launched in 2021. Instead of highlighting the product name, the new packaging features in large eye-catching text the line “Tasty miso needs nothing else,” neatly encapsulating the “Makanai” brand concept of a “quintessentially simple miso soup made using the finest miso from our storehouse.”

■ “MAKANAI MISO SOUP^TM”FEATURES

“Makanai Miso Soup^TM” takes instant miso soup back to its essentials to highlight the authentic natural taste and aroma of miso. This is the ultimate clean-label instant miso soup, made of miso, dried bonito flakes, and cut garnish. All these ingredients are free from chemical seasoning, preservatives, flavor enhancement, and coloring. The simplest way to make tasty miso soup, practiced by those who truly understand miso, has always been just to place miso and dried bonito flakes in a bowl, add roughly chopped garnish ingredients (vegetables, seaweed, etc.) to suit, then pour on boiling water. To achieve this same supreme flavor, Hikari Miso chose the finest miso in its storehouse. Sprinkle on flakes from the pack for the intense flavor and aroma of freshly shaved dried bonito, and an even more delicious soup.

■ FEATURES OF THREE VARIETIES

The back of each pack displays Hikari Miso’s unique miso flavor chart, allowing customers to compare features of the three different “Makanai Miso Soup^TM” options when purchasing.

MSPR：378 Yen incl. tax Best before：6 months from the date of manufacture

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Media Contact

HIKARI MISO Co., Ltd. Public Relations
info@hikarimiso.co.jp