LAUNCH OF NEW “THE ORGANIC MISO DAIZU” and “THE ORGANIC MISO KOMEKOJI”

Hikari Miso Co., Ltd. announces the launch of two new certified organic miso varieties: “THE ORGANIC MISO DAIZU” and “THE ORGANIC MISO KOMEKOJI.” Both are crafted using only the finest organic ingredients, using techniques designed to retain the natural flavors of soybeans and rice. These will be available from September 1, 2024, at supermarkets and other retail outlets throughout Japan. 

■ “THE ORGANIC MISO DAIZU” and “THE ORGANIC MISO KOMEKOJI” FEATURES

Prepared from ingredients grown with care under strictly controlled conditions and bursting with natural flavor, “THE ORGANIC MISO DAIZU” and “THE ORGANIC MISO KOMEKOJI” are Japanese Agricultural Standards (JAS) organic-certified. Only the highest-quality soybeans, rice and salt are used, in proportions finely calibrated to highlight the inherent flavor of each ingredient. Meticulous fermentation and aging of these combined ingredients have resulted in a mild, accessible flavor. “THE ORGANIC MISO DAIZU” offers smooth texture with a balanced flavor and the body and aroma of young green soybeans.  “THE ORGANIC MISO KOMEKOJI” is full-flavored with generous rice koji sweetness and prepared with 25 percent less salt than other Hikari Miso‘s regular miso range to foreground the natural umami of the ingredients.

■ ENVIRONMENTALLY-FRIENDLY PACKAGING

Packaging for the new products is manufactured using environmentally-friendly biomass ink, with restickable labels for easy differentiation. All product information is printed on the top. Reducing a piece of label, thus reducing the volume of packaging materials. The pack has a warmness, approachable design featuring the key natural blessings of soybeans, rice, sun and water.

■ THE HIKARI MISO COMMITMENT TO ORGANICS

Organic miso has long been Hikari Miso’s main business, in line with the company’s brand message of “Nature’s Best, From Our Family to Yours”. As well as striving to supply the tastiest organic miso, Hikari Miso has obtained several third-party organic certifications to ensure the utmost peace of mind for customers. This includes earning certification in 1997 from the Organic Crop Improvement Association（OCIA）in the U.S. and embarking on full-scale organic miso sales prior to the 1999 introduction of the Japanese Agricultural Standards （JAS）which is a Japanese national organic certification. Next came JAS organic certification in 2000, followed by the USDA’s National Organic Program (NOP) certification in 2001, and EU organic certification in 2008. Throughout this, Hikari Miso has been selling a diverse range of organic miso products in both Japanese and international markets. Hikari Miso’s action plan for Sustainable Development Goals (SDGs) specifically defines the organic miso sales revenue target as a key contribution to firm-to-table sustainability. As a leading manufacturer of organic miso, alongside its dedication to flavor, Hikari Miso is committed to sustainable product development.

■ PRODUCT SUMMARY