New Ready-to-Drink “HARE NOCHI KOJI AMAZAKE STRAIGHT 1000ml”
A new amazake sensation with a refreshing yogurt-like tang, now available in a convenient straight type

HIKARI MISO Co., Ltd. announces the launch of “HARE NOCHI KOJI Amazake Straight 1000ml,” a new amazake sensation. Amazake is a traditional Japanese beverage made from rice koji (rice malt) or sake lees. “HARE NOCHI KOJI Amazake” is made from rice koji and is non-alcoholic. The new product will be available from September 1, 2026, at supermarkets and other retail outlets throughout Japan.

“HARE NOCHI KOJI Amazake” is a new take on amazake, featuring a refreshing tang unlike conventional amazake. Using white koji, which is not usually an ingredient in amazake, produces citric acid, creating a refreshing, yogurt-like sourness. The double-concentrated “HARE NOCHI KOJI Amazake 340g,” launched in spring 2025, can be enjoyed mixed with water, sparkling water, and a variety of other beverages. Now, for those who want to make amazake part of their daily routine, “HARE NOCHI KOJI Amazake Straight 1000ml” offers the same refreshing tang in a ready-to-drink format. With no need for dilution, it is easy to enjoy anytime and simple to continue as a daily habit.

■ “HARE NOCHI KOJI Amazake Straight 1000ml” Features

・A tart, refreshing new take on amazake tradition

What distinguishes “HARE NOCHI KOJI Amazake” the most is its refreshing sour-sweet taste with a hint of tartness, unlike conventional amazake. To bring out this refreshing sourness, Hikari Miso uses white koji, not usually an ingredient in amazake. As with the double-concentrated “HARE NOCHI KOJI Amazake 340g,” the citric acid produced by white koji gives the drink a crisp, clean taste.

・Ready-to-drink straight type with no dilution required

“HARE NOCHI KOJI Amazake Straight 1000ml” recreates the basic flavor of “HARE NOCHI KOJI Amazake 340g” mixed with water at a 1:1 ratio. Mixing during production gives it a smooth mouthfeel and a refreshing, easy-to-drink taste. While the double-concentrated type can be arranged with your preferred mixers, such as alcohol or sparkling water, “HARE NOCHI KOJI Amazake Straight 1000ml” can be enjoyed as is, making it easy to incorporate into a daily amazake routine. It is ideal not only as a morning drink, but also for hydration after exercise or after a bath. The generous 1000ml size also makes it suitable for sharing with the whole family.

【PRODUCT SUMMARY】

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Media Contact

HIKARI MISO Co., Ltd. Public Relations
info@hikarimiso.co.jp